Veritape CallGuard boosts customer confidence in telephone payments

24th May 2011

CallGuard’s secure voice transaction technology gives a confidence boost to companies taking payments by telephone. In the wake of recent data breaches suffered by several well known brands, companies taking card payments by telephone will welcome Veritape CallGuard with open arms.

CallGuard is proven to cut contact centre fraud and deliver PCI DSS compliant voice transaction technology. It gives companies taking payments over the telephone the power to safeguard their commercial integrity and give a boost to customers’ confidence in the payment process.

Set up to help prevent credit card fraud, PCI DSS regulations require that companies that take card payments over the telephone should not store sensitive card data in any format, even if encrypted. This is a regulation which many companies are struggling to meet because their existing call recording solution is unable to meet the requirements set down by the PCI Council. In addition, most contact centres do not appreciate that by becoming PCI DSS compliant for call recording, their customers would significantly benefit.

Indeed, Veritape can confidently demonstrate from results generated by a recent survey on card security, that when customers are reassured that no one has access to card details during a telephone transaction, their confidence levels rise significantly (by 44%). Data security is an absolute must for any enterprise taking payments over the telephone.

In this online survey which spanned a broad range of ages and demographics, Veritape saw a constant message throughout: when making payments over the telephone, customers want to be reassured that their card details are safe. Furthermore, this reassurance would give them far more confidence in the sales process as a whole.

These results are backed up by feedback from companies using CallGuard as part of their operations – customers like the security they get when card details are not shared with contact centre staff, or stored within the contact centre environment. Nick Cherry of Phillips and Cohen Associates (UK) Ltd, specialist probate debt recovery firm says “Because we use CallGuard, customers are able to provide their credit card details with total peace of mind.”

CallGuard is the brainchild of Veritape – the UK-based provider of secure, PCI DSS and FSA compliant voice transaction technology and call recording software solutions. This innovative system delivers PCI DSS compliance to any call recording system by removing sensitive card data from telephone conversations before they are recorded. It can also prevent call centre agents from seeing any card data on screen, thus eliminating the potential for card data theft. With no integration needed, CallGuard is quick and simple to install. Companies which take payments over the telephone are able to comprehensively safeguard their Contact Centre card data security, become PCI DSS compliant and deliver excellent customer service.

Nadeem Hussain, Veritape’s Business Development Director said “Most companies look at PCI DSS compliance as a chore, or an exercise in IT security. I don’t think it is appreciated that PCI DSS compliance can also achieve tangible improvements to consumer satisfaction and confidence. PCI DSS compliance also goes a long way towards improving a company’s reputation and its brand security, especially for those who outsource their call centre operations. After all, when a data breach occurs, it is never the third-party outsourcer’s name which hits the headlines; invariably it’s the high-street brand which is tarnished.”