Veritape celebrates decade of consistent revenue growth despite recession

2nd February 2010

Veritape, the leading provider of call recording software, is celebrating its tenth consecutive year of solid revenue growth.

Results for Veritape’s most recent financial year showed that year-on-year revenue has grown, a trend repeated every year of Veritape’s ten-year operating history.

This year’s result is even more encouraging than previous years, given that Veritape has weathered the worst recession of recent times. Cameron Ross, Veritape’s Managing Director, comments:

“Even in the current recession, new sales have been strong. Veritape’s rental model has been a key element in our success. Several years ago, Veritape implemented a rental pricing model, based on feedback from our customers. That rental model is still unique in the market many years later. As well as eliminating capital expenditure for our customers, it gives them great flexibility in their operations. For us as a business, rental provides Veritape with a stable, consistent revenue stream and the certainty to continue investing a high proportion of our revenue into research and development, unlike many of our competitors.”

Another key element in Veritape’s ongoing growth is industry focus on the PCI DSS credit card payment security guidelines governing call recording. Veritape is an expert in automatically removing a customer’s sensitive credit card details from recorded telephone calls. Veritape is the only call recording company accredited by the PCI’s Security Standards Council as a Participating Organisation, and it regularly provides specialist advice to banks and PCI industry groups. Cameron Ross says:

“During the past year, Veritape has seen dramatic growth in demand for our Call Control software, which helps companies comply with the PCI DSS guidelines. Call Control ensures that the 3-digit or 4-digit security codes on the back of a customer’s card are not stored in the call recording. Our customers don’t even need to own, or be able to control, the websites or applications their call centre agents use. Veritape Call Control works with any website or application, seamlessly. It’s for this ease of implementation, and the fact our customers get instant PCI DSS compliance over their call recordings, that we’ve seen such good growth in this area.”

Veritape’s clients include Jaguar Land Rover, Orange, Travelodge, and Photobox.